KONTAK PERKASA FUTURES – Nugget. In an effort to give its meals a happy and healthier upgrade, McDonald’s is making changes to some of its classic menu items.
The company announced on Aug. 1 that it has removed artificial preservatives from its Chicken McNuggets — aka every kiddo’s favorite nugget — as well as some of its breakfast items, including scrambled eggs, pork sausage patties, and omelet eggs. In addition to the changes made in those select foods, the burger chain also plans on introducing new bread buns that do not contain high-fructose corn syrup, including those utilized with McChicken Nugget and Big Mac options.
This isn’t McDonald’s first attempt at shedding its junk-food reputation to build a more honorable rep with its customers, though. According to reports, the company announced last year that it would only use cage-free eggs and move away from using chickens treated with human medicine and antibiotics.
While the burger brand still has far to go before shedding its processed-food rapport, its hope is that these small yet significant changes will ensure that the chain is on the right track to becoming a more transparent dining option for customers, especially kids.
The menu upgrades are the latest attempt by the fast-food chain to remake its image for a customer base that’s become more concerned with eating healthful and natural food. They may also give the company a welcome sales jolt after reporting a weaker-than-expected second quarter last week.
McDonald’s spokeswoman Becca Hary said the company got rid of an artificial preservative used in the cooking oil for McNuggets and now makes McNuggets themselves with “ingredients that sound more familiar to people,” such as pea starch and rice starch. McDonald’s also got rid of chicken skin, safflower oil and citric acid in McNuggets. Sodium phosphates, a common food additive that helps keep meat moist, are gone from the chicken meat, but not the breading.
These sorts of changes are becoming standard for restaurants and consumer packaged goods companies trying to keep up with changing customer preferences and to stay competitive with newer brands that boast only all-natural options.
Source : popsugar.com – usatoday.com